The British Academy for Training and Development offers a training program on “The Basics and Principles of Health Management in Hospitals and Medical Centers in General,” as the fastest growing sector in the current global economy is the healthcare sector, which has provided tremendous growth opportunities for job seekers and entrepreneurial opportunities for newcomers, but it was It is essential to understand the unique characteristics of each healthcare industry. Firstly, the program is designed to help those who desire career advancement opportunities in this field or who wish to gain experience in business management for health centers and improve the management of interactions between employees, patients and clients, equipping themselves effectively. Better with enlightened abilities and creative management.

Who Should Attend?

• Directors of hospitals and health centers.
• People who want to specialize in hospital management are doctors.
• Students and graduates from medical and health colleges and institutes.
• Team members in health institutions.
• Anyone who finds himself in need of this course and wants to develop his skills and experience.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Identify the unique characteristics of health services management and develop successful management strategies.
• Better customer role management to obtain desirable business results.
• Implement optimal healthcare marketing and management strategies.
• Identify the unique characteristics of the healthcare sector.
• Obtain ideas from innovative approaches in the public service industry, in the field of health and medical management of hospitals in particular.

• Introduction:

  • Definition and concept of unique healthcare
  • Components of healthcare
  • Foundations and principles of health management
  • Role of management and analysis of administrative levels in healthcare facilities

  Concept of Health Management:

  • Definition of health management
  • Difference between health management and hospital management
  • Different dimensions of health management
  • Management and leadership in hospitals and health centers
  • Strategic management in hospitals and health centers

  Structure of the Health System:

  • Components of the health system
  • Types of healthcare facilities (hospitals, medical centers, clinics)
  • Relationship between various components of the health system

  Strategic Planning in the Health Sector:

  • Importance of strategic planning
  • Steps to develop an effective strategic plan
  • SWOT analysis in the health context
  • Strategic planning strategies for hospitals

  Human Resource Management:

  • Importance of human resources in delivering healthcare services
  • Recruitment and training strategies
  • Performance management and motivation

  Quality Management in Healthcare Services:

  • Concepts of quality and its importance
  • Tools for measuring quality
  • Applying quality standards in healthcare practices

  Financial Management in Healthcare Institutions:

  • Principles of accounting and finance in the health sector
  • Budget preparation and financial control
  • Strategies for cost reduction and increasing efficiency

  Principles of Medical Quality Management in Hospitals and Health Centers:

  • Development of quality systems and total quality management in hospitals
  • Application of medical quality in hospitals
  • Conditions and steps for establishing a quality management department in hospitals
  • Tools and methods used in quality management and their applications in hospitals
  • Stages of implementing total quality management in hospitals and health centers
  • Analysis of patient, physician, and staff satisfaction and its role in improving quality in hospitals and health centers

  Marketing in the Health Sector:

  • Importance of marketing for healthcare institutions
  • Effective marketing strategies
  • How to build a good reputation for the institution
  • Marketing policies for healthcare services
  • Study of demand and supply in healthcare services
  • Economic analysis of production in healthcare service facilities

  Risk and Safety Management:

  • Definition of risk management in the health sector
  • Identifying and assessing risks
  • Developing strategies to mitigate risks

  Health Legislation and Policies:

  • Understanding health regulations and laws
  • Role of health policies in managing institutions
  • Relationship between government and the private health sector